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Creating a Human-Centric Business Culture

19 Mar 2021
9:30 - 11:00 am.
Virtual Conference
Stephanie Krell

Creating a Human-Centric Business Culture

Do you think you know what’s best for your customers? For your employees? For your stakeholders? Now be honest… have you actually asked them about their needs, obstacles, or motivators? Do you have enough context to not only make assumptions about what would make their lives better, but to also validate that your ideas will be adopted without friction into workflows, products, and customer experiences?

Using a human-centered approach, we will engage in a workshop focused at helping businesses learn the skills necessary to begin looking at challenges and areas for innovation through internal performance and customer’s adoption lens.

We will work to shift a mindset of ‘ME’ to a culture of ‘WE’. A series of facilitated activities will guide participants to understand and apply human-centered design thinking to improving your company’s performance, how the customer experience can be improved or innovated through a HCD lens for a frictionless experience, and how participants can work through several real-time examples within their own departments to provide immediate value back to the organization.

This culture shift will have three outcomes: Increasing internal management and team collaboration and consideration, devising better services/products/experiences that will drive increased customer consumption, and helping employees understand customer needs in order to deliver a better customer experience.

What:
What 3 things might your participants learn or experience as a result of your workshop?

  • How to validate assumptions and create adoptable solutions.
  • Active Listening skills.
  • Activating Mindfulness and Being Present.

So What:
What might be 3 ways that the content of your workshop changes your attendees’ perceptions, habits, ways of working, or view of the world?

  • Empathy for internal stakeholders/external customers.
  • Collaborative ideation.
  • Shifting to a people-centric approach.

Now What:
What are 3 ways your attendees might apply what they learn in your workshop?

  • Building internal collaboration and consideration of each other.
  • Management shifting to a customer/user centric approach to new services/products.
  • Employees understand the customers better in order to deliver better customer experiences.

Example of Bio #1: Marcia Berkey

Marcia after many years of teaching at traditional universities and corporate training, now teaches full time online in the IT department for South University. She has a wonderful time living and learning and applying the many concepts learned from everywhere. She has presented a variety of e-Creativity sessions for both education and business. Marcia also consults on Word, PowerPoint, Access databases, and Excel spreadsheets.

Example of Bio #2: Jane Goldwasser

Jane Goldwasser is President of New Directions Consulting, Inc. a qualitative research company specializing in new product development. In her spare time, she is on the Board of Directors of a newly re-aligned Girl Scout Council and chairs both their Fund Development and Board Development committees. She is a CPSI alum who, having completed the Integrating Creative Leadership program, has put it to work in leading both PACE sessions and in working with CPSI Youthwise™.

Example of Bio #3: Art Emrich

Art is certified as a Master Practitioner and Trainer of NLP and Hypnosis by the 4 major hypnosis organizations in the US. His practice includes (a) medical referral clients who experience distress not relieved by traditional treatment, (b) the mental game of sports success (such as tennis, golf, and baseball), (c) academic excellence for peak performance in study and testing, and (d) enabling creative solutions for the challenges of life. Art is the HEAD Coach and Founder of U-Solutions LLC in Sarasota (the “U” stands for unconscious, where the most creative solutions reside).

 

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Example of Workshop Description #1: Christine Alexander

Join Chris for a day of exploration through improvisation and theater games…no acting experience required! In this safe, small group setting, you will have opportunities to be both on the stage and in the audience. Through the experiences, discussion, and your reflections, you will find new insights into communication, relationships, and yourself. This is a wonderful opportunity to allow your inner voices to speak to you and to discover the possibilities that come from living in the NOW.

Example of Workshop Description #2: Jane Goldwasser

This is a workshop for people who have dreamed of starting a business, solving one of society’s great problems, or pursuing any dream that has remained elusive for years. Often the biggest challenge to undertaking an audacious, wonderful goal is leaving the security of the known to go out into uncharted territory. If you have such a dream, join Jane Goldwasser for a day-long opportunity to translate this wish into a detailed plan for action. Use Jane’s D.A.R.E. model – D. (Decide), A. (Analyze), R. (Reality Check), E. (Execute).

Example of Workshop Description #3: Ann Bracken

Do you find yourself saying you don’t have enough time? You can’t squeeze in enough space for fun or creativity? What if you could make time expand or contract at will? In this workshop, based on the book Creating Time by Marney Makridakis, you will use journaling to kick-start your ideas and create an art-inspired time-tool to help you flip your day so that you and time can become partners in your creative work.

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Example of Learning Outcomes #1: Christine Alexander

  1. Participate in a variety of Improv exercises and theater games
  2. Take time to reflect and discus experiences and insights
  3. Identify strategies to improve communication
  4. Make connections between ‘play-acting’ and one’s real world POSSIBLE

Example of Learning Outcomes #2: Jane Goldwasser

  1. Translate a dream into a major goal
  2. Develop a plan to realize this goal
  3. Learn to move beyond stumbling blocks

Example of Learning Outcomes #3: Ann Bracken

  1. Identify and describe your relationship to time for creative pursuits
  2. Use a series of structured journaling and visual-arts prompts to identify problems and brainstorm solutions
  3. Pair-share solutions
  4. Create an arts-based clock-face reflect new relationship to time
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Example of Possible Applications #1: Christine Alexander

  1. Add new improv exercises and theater games to teaching, group facilitation or training
  2. Build on the insights gained in the workshop through continued reflection
  3. Discover a passion for the stage and become involved in community theater or beyond

Example of Possible Applications #2: Jane Goldwasser

  1. Implement the plan for action and achieve a major goal
  2. Apply the D.A.R.E. planning tools to other goals

Example of Possible Applications #3: Ann Bracken

  1. Make effective use of reconfiguring time to accomplish important tasks (prof/self)
  2. Use art as a means of goal-setting and track progress in achieving goals (self/prof)
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Example of Possible Applications #1: Christine Alexander

  1. Add new improv exercises and theater games to teaching, group facilitation or training
  2. Build on the insights gained in the workshop through continued reflection
  3. Discover a passion for the stage and become involved in community theater or beyond

Example of Possible Applications #2: Jane Goldwasser

  1. Implement the plan for action and achieve a major goal
  2. Apply the D.A.R.E. planning tools to other goals

Example of Possible Applications #3: Ann Bracken

  1. Make effective use of reconfiguring time to accomplish important tasks (prof/self)
  2. Use art as a means of goal-setting and track progress in achieving goals (self/prof)
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