Intentional Branding

30 Mar 2019
02:45 pm
USF Sarasota-Manatee

Intentional Branding

What if you had the recipe for success at your fingertips? What if you could harness the power of your brand the way you envision it? What if your brand was as powerful as you’d like it to be?

Join us for a playful investigation into the power of your brand. We will access some of the most important aspects during this session, as we delve into the elements that make you special, that differentiate you from any competitors, and enable you to move forward with confidence and certainty.

Branding is the process of embracing and articulating key elements. To speak to your own fabulousity so that others can relate and express their desire to work with you, no matter your industry or category.

Be sure to bring an iPad or your phone as will be doing some creating that you will be able to upload immediately to your social media.

WHAT?
What will your participants learn of experience as a result of the workshop?

  • How the ‘big’ brands get attention…. and how you can too, even without a big budget!
  • How to easily access and translate key elements of your brand.
  • How to begin to create and Unforgettable Brand.

SO WHAT?
How will the content of the workshop change your attendees’ perceptions, habits, ways of working or view on the world?

  • You may see your inherent gifts much differently.
  • You will have a greater understanding of your own golden keys.
  • You will be able to apply this information for years to come.

NOW WHAT?
How will attendees apply what they learn in the session?

  • Attendees will be able to generate content that connects to their brand.
  • Attendees will reclaim their own power to design a solid brand identity.
  • Attendees will create their own formula for attracting ideal clients.

CATEGORIES:

  • Business
  • Community
  • Education
  • Artistry
  • Mind, Body & Spirit

Example of Bio #1: Marcia Berkey

Marcia after many years of teaching at traditional universities and corporate training, now teaches full time online in the IT department for South University. She has a wonderful time living and learning and applying the many concepts learned from everywhere. She has presented a variety of e-Creativity sessions for both education and business. Marcia also consults on Word, PowerPoint, Access databases, and Excel spreadsheets.


Example of Bio #2: Jane Goldwasser

Jane Goldwasser is President of New Directions Consulting, Inc. a qualitative research company specializing in new product development. In her spare time, she is on the Board of Directors of a newly re-aligned Girl Scout Council and chairs both their Fund Development and Board Development committees. She is a CPSI alum who, having completed the Integrating Creative Leadership program, has put it to work in leading both PACE sessions and in working with CPSI Youthwise™.


Example of Bio #3: Art Emrich

Art is certified as a Master Practitioner and Trainer of NLP and Hypnosis by the 4 major hypnosis organizations in the US. His practice includes (a) medical referral clients who experience distress not relieved by traditional treatment, (b) the mental game of sports success (such as tennis, golf, and baseball), (c) academic excellence for peak performance in study and testing, and (d) enabling creative solutions for the challenges of life. Art is the HEAD Coach and Founder of U-Solutions LLC in Sarasota (the “U” stands for unconscious, where the most creative solutions reside).

 

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Example of Workshop Description #1: Christine Alexander

Join Chris for a day of exploration through improvisation and theater games…no acting experience required! In this safe, small group setting, you will have opportunities to be both on the stage and in the audience. Through the experiences, discussion, and your reflections, you will find new insights into communication, relationships, and yourself. This is a wonderful opportunity to allow your inner voices to speak to you and to discover the possibilities that come from living in the NOW.


Example of Workshop Description #2: Jane Goldwasser

This is a workshop for people who have dreamed of starting a business, solving one of society’s great problems, or pursuing any dream that has remained elusive for years. Often the biggest challenge to undertaking an audacious, wonderful goal is leaving the security of the known to go out into uncharted territory. If you have such a dream, join Jane Goldwasser for a day-long opportunity to translate this wish into a detailed plan for action. Use Jane’s D.A.R.E. model – D. (Decide), A. (Analyze), R. (Reality Check), E. (Execute).


Example of Workshop Description #3: Ann Bracken

Do you find yourself saying you don’t have enough time? You can’t squeeze in enough space for fun or creativity? What if you could make time expand or contract at will? In this workshop, based on the book Creating Time by Marney Makridakis, you will use journaling to kick-start your ideas and create an art-inspired time-tool to help you flip your day so that you and time can become partners in your creative work.

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Example of Learning Outcomes #1: Christine Alexander

  1. Participate in a variety of Improv exercises and theater games
  2. Take time to reflect and discus experiences and insights
  3. Identify strategies to improve communication
  4. Make connections between ‘play-acting’ and one’s real world POSSIBLE

Example of Learning Outcomes #2: Jane Goldwasser

  1. Translate a dream into a major goal
  2. Develop a plan to realize this goal
  3. Learn to move beyond stumbling blocks

Example of Learning Outcomes #3: Ann Bracken

  1. Identify and describe your relationship to time for creative pursuits
  2. Use a series of structured journaling and visual-arts prompts to identify problems and brainstorm solutions
  3. Pair-share solutions
  4. Create an arts-based clock-face reflect new relationship to time
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Example of Possible Applications #1: Christine Alexander

  1. Add new improv exercises and theater games to teaching, group facilitation or training
  2. Build on the insights gained in the workshop through continued reflection
  3. Discover a passion for the stage and become involved in community theater or beyond

Example of Possible Applications #2: Jane Goldwasser

  1. Implement the plan for action and achieve a major goal
  2. Apply the D.A.R.E. planning tools to other goals

Example of Possible Applications #3: Ann Bracken

  1. Make effective use of reconfiguring time to accomplish important tasks (prof/self)
  2. Use art as a means of goal-setting and track progress in achieving goals (self/prof)
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Example of Possible Applications #1: Christine Alexander

  1. Add new improv exercises and theater games to teaching, group facilitation or training
  2. Build on the insights gained in the workshop through continued reflection
  3. Discover a passion for the stage and become involved in community theater or beyond

Example of Possible Applications #2: Jane Goldwasser

  1. Implement the plan for action and achieve a major goal
  2. Apply the D.A.R.E. planning tools to other goals

Example of Possible Applications #3: Ann Bracken

  1. Make effective use of reconfiguring time to accomplish important tasks (prof/self)
  2. Use art as a means of goal-setting and track progress in achieving goals (self/prof)
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